Amelore is raising money for Penny Brohn UK – Living well with cancer, by organising a grand autumn raffle to be drawn in November 2016.

Here is why.

My story

One sunny morning in June 2011, I was brushing my hair when I felt a small lump on my neck that I hadn’t noticed before. It grew a bit over the forthcoming weeks.  From a grape to a walnut. A misplaced Adams apple that worried me so went to see my GP.  Nothing to worry about he said. Most likely a bronchial cyst. But it didn’t go away like he said and I went back again and again until I was referred in July. By August I had the devastating diagnosis that I had Non Hodgkin’s lymphoma. Although I didn’t appreciate it at the time, I was lucky. They were aiming for curative and I was only stage 1A.

Treatment started straight away and after 3 rounds of chemotherapy I was as bald as the day I was born. My hair grew back in a shaky and fuzzy way only for a patch to be burnt off during the radiotherapy.  The fatigue was like nothing I had ever known (and I had 2 babies very close together) and I continued to run my business in between sleeping the sleep of the dead and awaking exhausted.

Having cancer in my life was so unexpected at 44, that I felt the need to immerse myself in knowledge so I was at least informed.  A good friend of mine told me about the Penny Brohn centre, right on my doorstep in Bristol.  I looked on the website and could see that they did residential courses about Living with Cancer. Off I went to one, in between chemo and radio and it was wonderful.  I did another at the end of all my treatment and took a dear friend as my husband was at home with our small children.

The Penny Brohn centre was a place of hope, inspiration and meeting others in a similar boat. The food and nutrition is a key part of what you learn and to my mind it was delicious. The surroundings were beautiful and people came from all over the UK and further afield to attend the courses.  They were free though people made donations. I didn’t at the time as I was surviving on my part-time salary and was the only one working in my family.

My last day of treatment was 9th January 2012. Sadly it was the first day of chemo for my younger sister Hilary who rather shockingly had been diagnosed with Ovarian Cancer 2 months after me. Very sadly for her she was already stage 4 and though she battled hard against the cancer that would kill her just 10months later and make her 2 boys motherless, she was game over before she had begun.

I told her about the wonderful Penny Brohn centre and she visited in May 2012. She loved it but so ill and weak from her aggressive chemotherapy she had to leave early. She planned to return after she was better but she never made the return visit; sadly she died in August 2012 at only 44.

Since then

Since I recovered, I have been fired up with the desire to grow my business so that if I was ever ill again, I’d have something to support me beyond my own labour.

When I was diagnosed, I was the Interim HR Director at the wonderful who were very supportive.  That business (which was 10 years old yesterday) has become a household name.  A huge part of its success has no doubt been to  how it works with people. Its own staff, the partners that make the amazing unique products we all love, its customers and future employees.

Much of what we do now for fast growing and entrepreneurial clients was inspired by those early days with  Much of the growth of our business was driven by my experience in 2011/2012 and my sheer joy at being alive and able to do something I love.  I’m lucky that I have been in remission ever since but none of us know what is around the corner so it’s great there are organisations like Penny Brohn to support us.

I will never forget what Penny Brohn did for me and want to repay them by organising an amazing raffle and helping raise some much needed funds so others can benefit like my sister Hilary and I did.

How you can help

Please can you donate some wow prizes for our amazing luxury raffle? We have only just started and have already had a few fantastic donations from some of our clients.

Gold and diamond cocktail ear-rings worth £390 from Monica


A large luxury hamper from L’Occitane

Can you make a donation?

We are particularly looking for a star prize – a holiday or weekend away

Donations of champagne, wine and spirits

An all expenses paid meal

Cash prize or gift certificate

Please email us at or call us on 01453 548070 if you can donate a prize or would like to sell tickets.

Thank you.

Ruth and the team at Amelore.

Entrepreneur shares business highs and lows at Cheltenham event

Online retail entrepreneur and best-selling author Sophie Cornish shared her business highs and lows at an exclusive event last week.

The co-founder of visited Cheltenham to speak at a one-off charity event to raise funds for Maggie’s.

Interviewed by BBC Points West reporter Steve Knibbs, Sophie was joined on stage by Ruth Cornish, who provided HR expertise to during a period of rapid growth and organised the event to raise funds for Maggie’s who supported her during cancer treatment.

Together they took questions from the audience and talked candidly about their business experiences.

Ruth Cornish said: “It was a great evening with a mix of people from small businesses, start-ups and established firms. Sophie was very honest about the struggles she faced in the early days of setting up her business. The audience really engaged and asked lots of searching questions. Most importantly this event raised money for Maggie’s. Thank you so much to everyone involved.”

A grand raffle and auction on the night raised £1200 and overall Ruth Cornish has raised more than £4,600 for Maggie’s Centres this year.

Jane Fide, Head of Maggie’s Centre in Cheltenham said: “Thank you to Ruth and Sophie for a very inspiring evening.  I am sure everyone enjoyed the evening and picked up some excellent tips from both Ruth and Sophie.  Thank you again for the funds and awareness raised for Maggie’s Cheltenham””

Sophie and Ruth’s top business tips from the evening are now available online at

For a full list of raffle and auction winners go to


Sophie Cornish MBE founded in 2006 with her business partner Holly Tucker. From its initial network of 95 of Britain’s most creative small businesses, the company now works with 5,000 small business partners selling over 200,000 products. They have secured five rounds of venture capital funding and have published two best-selling books, Build a Business from Your Kitchen Table (2012) and Shape Up Your Business (2014).

Ruth Cornish is Managing Director of Amelore, a Gloucestershire based company providing integrated HR to fast growing businesses, as well as coaching and career strategy to senior, high-profile individuals. She has been a regular columnist for Moneywise magazine and is the HR expert in ‘Shape up your business’ the latest book by

Issued by Nic Davies on behalf of Amelore 07725 832901

The Gift That Keeps on Giving

As a family, we normally send out over 125 Christmas cards. Often we make them but if we don’t we buy charity Christmas cards. And often we end up sending them first class because we leave it so late.

A few on the Christmas card list we haven’t seen for years. Or thought about beyond the annual card. And many we have seen quite regularly or are in contact with daily on social media. Be it Facebook, Twitter or Linked in.

Hard copy Christmas cards are a lovely part of Christmas but it’s hardly any time before they are in the recycling bin. Lots of effort for little gain.

So this year we decided to do something different with our Christmas card budget. As a family we are going to invest the money we would have spent into something that created improvements and positive change for people.

The charity Lend with Care links people like us with entrepreneurs in developing countries. You invest an amount and eventually that money is paid back to you and then you help other people.

Here are a few of the 70 profiles available of entrepreneurs that want some help. We can’t wait to each choose someone to invest in.

Amelia Bartido

Amelia Bartido of the Philipines wants a loan to restock her store and buy necessary ingredients she needs for her cooking.

Amelia needs £259.66, will you help her reach her target?


Sok Heang Kang

Sok Heang wants a loan to buy a new walking tractor to plough the land. Her old tractor does not work well.

Sok Heang needs £1,926.87, will you help her reach her target?

Amelore Raffle Prize update!

Here are some of our awesome raffle prizes that you can have a chance to win come the big draw on Tuesday 3 November 2015 during an evening with Sophie Cornish and Ruth Cornish at the Pittville Pump Room, Cheltenham. In aid of Maggie’s Centres, it promises to be a fascinating evening especially if you want to grow your business or have the kernel of an idea and wish to build a business around it… To get your raffle tickets contact the office and for The Event tickets are available through Eventbrite:

Enter the raffle for your chance to win…

Roksanda Dress

The lucky winner who chooses this prize wins a dress by this amazing Designer. Click through the link below to see some of the wonderful dresses from Roksanda to get excited about.

Monica Vinader Earrings

Win a stunningDSC_3134 pair of Riva diamond and amethyst cocktail earrings from Monica Vinader… A perfect accessory for your Christmas cocktail outfit for years to come.





Penny Vincenzi – signed book ‘A Perfect Heritage’ and afternoon tea.

Only afternoon tea and a signed copy of Penny’s latest book ‘A Perfect Heritage’. Here Penny talks about ‘A Perfect Heritage’ in this short film.

L’Occitane Hamper

DSC_3091Packed with all sorts of goodies including Almond Oil Shower Gel, Lavender foam bath, soaps, hand creams and lotions. Win this and luxuriate in these renowned toiletries from Provence.


A bottle of Rothschild Blanc de Blanc Champagne

DSC_3136A very nice bottle donated by Sian Westerman. Reviews say the colour is pale yellow. Orange zest, lemongrass, jasmine and chalky minerals on the perfumed nose, with a hint of white pepper adding lift. Juicy, mineral-accented citrus and orchard fruit flavors are fleshed out by suggestions of melon and honey, putting on weight with air while maintaining vivacity. Spicy and focused on the very long, mineral-driven finish, which leaves chalky mineral and floral notes behind. – Josh Reynolds. Good to drink until 2020 or take it home and celebrate on the night!!

A slice of cake a month from The Cake Nest.

cake nest

Shortlisted for the Make Awards, The Cake Nest will post a delicious slice of cake (they are designed to fit through your letterbox!) every month for a year. Click on the link below to see what it’s all about.

The evening will also include an auction of a business review with star of the night Sophie Cornish and lunch with City businesswoman Nicola Horlick.

Good luck to all who enter and look forward to seeing you on the night!

Sophie Cornish to speak at Amelore Charity Event

Online retail entrepreneur and best-selling author Sophie Cornish will speak at an exclusive business event in aid of Maggie’s Centres.

The event – being held in Cheltenham on 3 November – is part of a fundraising drive by Ruth Cornish, owner of Amelore HR, to raise money for Maggie’s after they supported her during her treatment for cancer in 2011/12.

Businesses across Gloucestershire are being invited to attend the event, which will see Sophie, a founder of, sharing her tips and insights into building a growth business. She’ll be joined on stage by Ruth Cornish, whose expertise includes supporting ambitious companies during rapid periods of growth.

Hosted by BBC Points West’s Steve Knibbs, the night will also include a question and answer session, a grand raffle and a live auction. The auction will include the chance to bid for a business review with Sophie Cornish and lunch with City Superwoman Nicola Horlick.

All money raised on the night will go to support Maggie’s Centres.

Ruth Cornish, MD of Amelore said: “I am delighted that Sophie Cornish is giving up her time to share her insight and advice with the business community here in Gloucestershire. This promises to be a lively night, with lots of opportunity for questions and discussion and the chance to bid for a personal session with Sophie. I have committed to raising £5,000 for Maggie’s this year so I hope people will support this event.”

Jane Fide, Centre Head at Maggie’s Cheltenham said: ““We are very grateful for Sophie Cornish giving up her time for what will be a very interesting evening.  For those that don’t know, Sophie began her very successful business from her kitchen table and anyone who has visited Maggie’s knows the kitchen table is the heart in all Maggie’s Centres”

Sophie Cornish MBE founded in 2006 with her business partner Holly Tucker. From its initial network of 95 of Britain’s most creative small businesses, the company now works with 5,000 small business partners selling over 100,000 products. They have secured five rounds of Venture Capital funding and have published two best-selling books, Build A Business From Your Kitchen Table (2012) and Shape Up Your Business (2014).

Ruth Cornish is Managing Director of Amelore, a Gloucestershire based company providing integrated HR to fast growing businesses, as well as coaching and career strategy to senior, high-profile individuals. She has been a regular columnist for Moneywise magazine and is the HR expert in ‘Shape up your business’ the latest book by

‘Building a Growth Business – An evening with Sophie Cornish’ takes place on Tuesday 3 November 2015 from 6.30pm until 8.00pm. Tickets are available on Eventbrite or from at £15 per ticket or £110 per table of 8.

On the night we will also draw the winners of the Amelore Charitable Society’s Grand Autumn Raffle.

Local MP Neil Carmichael and Amelore visit Treetops nursery.


Ruth Cornish. HVV. Neil CarmichaelAt the end of last week our local MP, Neil Carmichael visiting one of our Gloucestershire based clients,Treetops nursery in Dursley, part of the Hill Valley and Vale group.

It was very interesting hearing Neil share more about his new role as Chair of the Education Select committee. His remit is 0-18 and there is no doubt that we were all in strong agreement that society as a whole only benefits when we invest in our children and young people. Not just the provision of nursery education to enable parents to work, but expanding that support for when children start school. Parents can often struggle with childcare because the school day is relatively short compared to the business world. But also some parents need help and things feel less integrated when one moves to a school setting.

Likewise as your child gets older parents need different support and advice. Parenting teenagers is hard work but so is helping them make the right choices with regard to identifying what they want to do. I know the government are looking at what support it can give children and parents and I welcome this.

Treetops are a special client for us as being a working parent, both my younger children went there and had a wonderful time. What really shone out to me as a parent and someone quite familiar with commercial nurseries (from my time in Brighton before we relocated) was that it was very child centred, being not for profit and a former SureStart centre.

A few years ago Amelore supported them to become a social enterprise, advising on TUPE and union relations. The two women leading the bid were doing an amazing job but having had Gloucestershire County Council HR support, they were suddenly in a position of being without any HR support when they really needed it. And were up against the HR department that used to support them and had all the knowledge.

We regularly see this in the community with the shift from centralized services to very small businesses being expected to identify and buy effective support in. And feeling very out of their depth.

Amelore are very mindful of our role in the community and will always offer discounted rates and even free advice for organisations or individuals that need it. Employment law can be complicated and fear can stop people doing sensible and pragmatic things. So we are available 7 days a week for our clients and friends in the community to give them piece of mind.

Supporting grass roots sport

Although we work with companies across the UK, it’s really important for us to support organisations and events close to us.

This year Amelore is sponsoring Uley Cricket Club for the first time. This means the team can keep on playing for yet another season, you’d be amazed how much it costs to keep a ride on lawnmower filled with diesel and provide equipment for the whole team. In return for our support we get to proudly display a banner at the club, there’s a picture below. This year they’re running Kwik Cricket for local children again, giving under 15s something fun to do on those long summer nights.

We also try to raise money for the local school. Every year we ask clients past and present if they’d like to donate a prize for the summer raffle drawn at the annual fete. Once again we’ve got great prizes from L’Occitane, Monica Vinader and Roksanda. We hope to raise up to £1,000 – a huge boost to school funds.

These relatively small donations make a big difference locally and in our first year as Amelore, it’s also a great way to get our name out and tell everyone about our business.