Entrepreneur shares business highs and lows at Cheltenham event

Online retail entrepreneur and best-selling author Sophie Cornish shared her business highs and lows at an exclusive event last week.

The co-founder of notonthehighstreet.com visited Cheltenham to speak at a one-off charity event to raise funds for Maggie’s.

Interviewed by BBC Points West reporter Steve Knibbs, Sophie was joined on stage by Ruth Cornish, who provided HR expertise to notonthehighstreet.com during a period of rapid growth and organised the event to raise funds for Maggie’s who supported her during cancer treatment.

Together they took questions from the audience and talked candidly about their business experiences.

Ruth Cornish said: “It was a great evening with a mix of people from small businesses, start-ups and established firms. Sophie was very honest about the struggles she faced in the early days of setting up her business. The audience really engaged and asked lots of searching questions. Most importantly this event raised money for Maggie’s. Thank you so much to everyone involved.”

A grand raffle and auction on the night raised £1200 and overall Ruth Cornish has raised more than £4,600 for Maggie’s Centres this year.

Jane Fide, Head of Maggie’s Centre in Cheltenham said: “Thank you to Ruth and Sophie for a very inspiring evening.  I am sure everyone enjoyed the evening and picked up some excellent tips from both Ruth and Sophie.  Thank you again for the funds and awareness raised for Maggie’s Cheltenham””

Sophie and Ruth’s top business tips from the evening are now available online at http://blog.amelore.com/2015/11/11/top-business-tips-from-sophie-cornish-and-ruth-cornish/

For a full list of raffle and auction winners go to http://blog.amelore.com/2015/11/23/amelore-raffle-winners/


Sophie Cornish MBE founded notonthehighstreet.com in 2006 with her business partner Holly Tucker. From its initial network of 95 of Britain’s most creative small businesses, the company now works with 5,000 small business partners selling over 200,000 products. They have secured five rounds of venture capital funding and have published two best-selling books, Build a Business from Your Kitchen Table (2012) and Shape Up Your Business (2014).

Ruth Cornish is Managing Director of Amelore, a Gloucestershire based company providing integrated HR to fast growing businesses, as well as coaching and career strategy to senior, high-profile individuals. She has been a regular columnist for Moneywise magazine and is the HR expert in ‘Shape up your business’ the latest book by notonthehighstreet.com

Issued by Nic Davies on behalf of Amelore Nicola.davies@straightbatpr.co.uk 07725 832901

Amelore Raffle Prize update!

Here are some of our awesome raffle prizes that you can have a chance to win come the big draw on Tuesday 3 November 2015 during an evening with Sophie Cornish and Ruth Cornish at the Pittville Pump Room, Cheltenham. In aid of Maggie’s Centres, it promises to be a fascinating evening especially if you want to grow your business or have the kernel of an idea and wish to build a business around it… To get your raffle tickets contact the office and for The Event tickets are available through Eventbrite: http://bit.ly/1Me1Cv9

Enter the raffle for your chance to win…

Roksanda Dress

The lucky winner who chooses this prize wins a dress by this amazing Designer. Click through the link below to see some of the wonderful dresses from Roksanda to get excited about.


Monica Vinader Earrings

Win a stunningDSC_3134 pair of Riva diamond and amethyst cocktail earrings from Monica Vinader… A perfect accessory for your Christmas cocktail outfit for years to come.





Penny Vincenzi – signed book ‘A Perfect Heritage’ and afternoon tea.

Only afternoon tea and a signed copy of Penny’s latest book ‘A Perfect Heritage’. Here Penny talks about ‘A Perfect Heritage’ in this short film.

L’Occitane Hamper

DSC_3091Packed with all sorts of goodies including Almond Oil Shower Gel, Lavender foam bath, soaps, hand creams and lotions. Win this and luxuriate in these renowned toiletries from Provence.


A bottle of Rothschild Blanc de Blanc Champagne

DSC_3136A very nice bottle donated by Sian Westerman. Reviews say the colour is pale yellow. Orange zest, lemongrass, jasmine and chalky minerals on the perfumed nose, with a hint of white pepper adding lift. Juicy, mineral-accented citrus and orchard fruit flavors are fleshed out by suggestions of melon and honey, putting on weight with air while maintaining vivacity. Spicy and focused on the very long, mineral-driven finish, which leaves chalky mineral and floral notes behind. – Josh Reynolds. Good to drink until 2020 or take it home and celebrate on the night!!

A slice of cake a month from The Cake Nest.

cake nest

Shortlisted for the notonthehighstreet.com Make Awards, The Cake Nest will post a delicious slice of cake (they are designed to fit through your letterbox!) every month for a year. Click on the link below to see what it’s all about.


The evening will also include an auction of a business review with star of the night Sophie Cornish and lunch with City businesswoman Nicola Horlick.

Good luck to all who enter and look forward to seeing you on the night!

Sophie Cornish to speak at Amelore Charity Event

Online retail entrepreneur and best-selling author Sophie Cornish will speak at an exclusive business event in aid of Maggie’s Centres.

The event – being held in Cheltenham on 3 November – is part of a fundraising drive by Ruth Cornish, owner of Amelore HR, to raise money for Maggie’s after they supported her during her treatment for cancer in 2011/12.

Businesses across Gloucestershire are being invited to attend the event, which will see Sophie, a founder of notonthehighstreet.com, sharing her tips and insights into building a growth business. She’ll be joined on stage by Ruth Cornish, whose expertise includes supporting ambitious companies during rapid periods of growth.

Hosted by BBC Points West’s Steve Knibbs, the night will also include a question and answer session, a grand raffle and a live auction. The auction will include the chance to bid for a business review with Sophie Cornish and lunch with City Superwoman Nicola Horlick.

All money raised on the night will go to support Maggie’s Centres.

Ruth Cornish, MD of Amelore said: “I am delighted that Sophie Cornish is giving up her time to share her insight and advice with the business community here in Gloucestershire. This promises to be a lively night, with lots of opportunity for questions and discussion and the chance to bid for a personal session with Sophie. I have committed to raising £5,000 for Maggie’s this year so I hope people will support this event.”

Jane Fide, Centre Head at Maggie’s Cheltenham said: ““We are very grateful for Sophie Cornish giving up her time for what will be a very interesting evening.  For those that don’t know, Sophie began her very successful business from her kitchen table and anyone who has visited Maggie’s knows the kitchen table is the heart in all Maggie’s Centres”

Sophie Cornish MBE founded notonthehighstreet.com in 2006 with her business partner Holly Tucker. From its initial network of 95 of Britain’s most creative small businesses, the company now works with 5,000 small business partners selling over 100,000 products. They have secured five rounds of Venture Capital funding and have published two best-selling books, Build A Business From Your Kitchen Table (2012) and Shape Up Your Business (2014).

Ruth Cornish is Managing Director of Amelore, a Gloucestershire based company providing integrated HR to fast growing businesses, as well as coaching and career strategy to senior, high-profile individuals. She has been a regular columnist for Moneywise magazine and is the HR expert in ‘Shape up your business’ the latest book by notonthehighstreet.com

‘Building a Growth Business – An evening with Sophie Cornish’ takes place on Tuesday 3 November 2015 from 6.30pm until 8.00pm. Tickets are available on Eventbrite or from www.amelore.com at £15 per ticket or £110 per table of 8.

On the night we will also draw the winners of the Amelore Charitable Society’s Grand Autumn Raffle.

Hitting the headlines in Moneywise

moneywisePeople issues are in the news every day and here at Amelore we’re never short of opinions and expert advice. If there’s a topic hitting the headlines or an issue we’re getting asked a lot about, then we’ll usually write about it here or for one of the websites we contribute to.

Amelore MD Ruth Cornish has been writing for Moneywise for the last few years and continues to provide feature articles for their print and online audiences, take a look at her latest contribution on preparing your child for the working world:


We’re also delighted to have become a contributor to the Talented Ladies community, a network of self-employed women sharing advice and best practice. Our blog on work and motherhood appeared recently, watch out for more from us soon.


If there’s an HR issue you’d like to hear more about, let us know at ruthcornish@amelore.com


Local MP Neil Carmichael and Amelore visit Treetops nursery.


Ruth Cornish. HVV. Neil CarmichaelAt the end of last week our local MP, Neil Carmichael visiting one of our Gloucestershire based clients,Treetops nursery in Dursley, part of the Hill Valley and Vale group.

It was very interesting hearing Neil share more about his new role as Chair of the Education Select committee. His remit is 0-18 and there is no doubt that we were all in strong agreement that society as a whole only benefits when we invest in our children and young people. Not just the provision of nursery education to enable parents to work, but expanding that support for when children start school. Parents can often struggle with childcare because the school day is relatively short compared to the business world. But also some parents need help and things feel less integrated when one moves to a school setting.

Likewise as your child gets older parents need different support and advice. Parenting teenagers is hard work but so is helping them make the right choices with regard to identifying what they want to do. I know the government are looking at what support it can give children and parents and I welcome this.

Treetops are a special client for us as being a working parent, both my younger children went there and had a wonderful time. What really shone out to me as a parent and someone quite familiar with commercial nurseries (from my time in Brighton before we relocated) was that it was very child centred, being not for profit and a former SureStart centre.

A few years ago Amelore supported them to become a social enterprise, advising on TUPE and union relations. The two women leading the bid were doing an amazing job but having had Gloucestershire County Council HR support, they were suddenly in a position of being without any HR support when they really needed it. And were up against the HR department that used to support them and had all the knowledge.

We regularly see this in the community with the shift from centralized services to very small businesses being expected to identify and buy effective support in. And feeling very out of their depth.

Amelore are very mindful of our role in the community and will always offer discounted rates and even free advice for organisations or individuals that need it. Employment law can be complicated and fear can stop people doing sensible and pragmatic things. So we are available 7 days a week for our clients and friends in the community to give them piece of mind.

Supporting grass roots sport

Although we work with companies across the UK, it’s really important for us to support organisations and events close to us.

This year Amelore is sponsoring Uley Cricket Club for the first time. This means the team can keep on playing for yet another season, you’d be amazed how much it costs to keep a ride on lawnmower filled with diesel and provide equipment for the whole team. In return for our support we get to proudly display a banner at the club, there’s a picture below. This year they’re running Kwik Cricket for local children again, giving under 15s something fun to do on those long summer nights.

We also try to raise money for the local school. Every year we ask clients past and present if they’d like to donate a prize for the summer raffle drawn at the annual fete. Once again we’ve got great prizes from L’Occitane, Monica Vinader and Roksanda. We hope to raise up to £1,000 – a huge boost to school funds.

These relatively small donations make a big difference locally and in our first year as Amelore, it’s also a great way to get our name out and tell everyone about our business.

The news is out!

In the last few weeks we’ve publicly announced our change of name and we’re starting a push to get the new Amelore brand out there.

We’ve been trading for the last few years as Ruth Cornish Ltd but as the business is expanding, a change of name and focus was essential. Our founder and Managing Director Ruth Cornish has a background in investment banking, the City and senior HR roles, including with the Environment Agency.

Our new offices are in our local town of Dursley, here in the Cotswolds. This gives us great access to Bath, Bristol and London and a very short commute for our local team. Our office space is in a building previously occupied by the famous Lister engines.

With Ruth still at the helm, we’re building on our reputation as a boutique consultancy providing HR for the ambitious. We are working with ambitious individuals looking to boost their career, a charity with aspirations to make an even bigger difference, as well as ambitious companies like Monica Vinader who need organisational support while they deal with rapid growth.

Our plans for the year are just starting to form, we’ll be attending more regional business events, meeting potential new clients and holding an exclusive event of our own in October. Watch this space for more information on that.

For now you can see some of our press coverage by following the links below.

Recruitment Online


South West Business News


Punchline Gloucester


Personnel Today